User Generated Content in Social Media
January 28, 2021
TikTok VS Reels
June 20, 2021

TikTok benefits for your biz

TikTok has emerged to be one of the most popular social media apps right now. TikTok first started out as an app where you showcase mini silly clips of just about anything, but, it has now become something more than that. Today, I will be telling you how and why this particular app will increase exposure to your business. 

No, TikTok is not just about people dancing in front of a camera, there’s people that post mini vlogs, showcase their talent, makeup tutorials, fashion videos and business related content. TikTok HELPS businesses grow as it is such an easy way to go viral. Ali Chebbani AKA Chebbosburgers is an amazing example of this as he first started out making burgers and posting it on TikTok for fun. 

Chebbo now has grown into an actual food truck with 200k followers and is now verified on the app! Since starting on TikTok, Chebbo has grown from a marquee outside of his house to now, a thriving food truck. From just a 21 year old guy from Sydney to an actual phenomenon! He has now his own podcast and is a full-on business guy! 

As for me, TikTok is just a fun way to stay connected to my community by capturing snippets of my day and also doing mini dances. I started TikTok just for fun and I now am getting around 10-20k views each video I post. TikTok is such a fast way to gain exposure. 

Theres so many tips I could give you guys on how to expose your business on TikTok. Here’s a few…

  • Be candid: Get your video to just jump to the point 
  • Use trending music: Make sure that your TikTok has a song that is trending at the time of posting it
  • Create a challenge/giveaway: Challenges that require users to include a certain #hashtag can build hype and attention for your brand
  • Collaborate with influencers: This will help boost your exposure as influencers already have a big following, but choose influencers who are relevant to your brand/audience

Are you using TikTok for your business? You can always assign a team member who is well suited to this platform to look after this aspect of social media marketing for your business. If you need a hand with using TikTok, feel free to reach out to us. We’d be more than happy to assist! Peace out ✌️

Written by Nat Derbas

Nat loves to follow and post all things fashion, beauty and lifestyle. Instagram and TikTok are her two favourite platforms.

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