Using social media inﬂuencers as a marketing strategy for your business has become one of the most eﬀective ways for your social media to grow. Although sourcing social media inﬂuencers could be an easy task for some, how do you know that you’re targeting the right inﬂuencer to increase your social media exposure and/or to help sell your products or service?
It is a known fact that consumers love a third party opinion other than just the brand itself. A person is always going to believe somebody who recommends or vouches a business for them. This is where an inﬂuencer comes in… Think of an inﬂuencer like someone who is a mutual friend that is connecting your brand to your targeted consumers.
This means by sourcing the right inﬂuencer for your industry, you need to make sure that your targeted inﬂuencer is relevant to your industry. For example, for the food industry, you’re going to want to have an inﬂuencer who is either a food blogger and/or a lifestyle blogger who loves to get out and about. For the fashion industry, look for an inﬂuencer who genuinely loves your clothes and is happy to tag you in their photos. This is important as they’re recommending your brand to their following, who would be your ideal target market.
Once you’ve got the targeted audience intact, you now need to ﬁnd your inﬂuencer. By doing this, you need to search, search, search! Search speciﬁc hashtags and see top posts which are trending for this hashtag. Then look out for key inﬂuencers related to this hashtag. See what they’re posting, what they’re writing about and how driven they are to market for you. Start by considering the inﬂuencer proﬁle you’re after: what age and gender do you prefer? Do they need to be from your city? And does their follower count matter? Once that’s sorted and you’ve found your perfect inﬂuencer, you need to make sure you’re reaching out to this inﬂuencer the right way. Generally, contacting the inﬂuencer by email is the most eﬀective way, but, if you can’t seem to ﬁnd their email no need to stress, sending a direct message is ﬁne as well! Have a look at their Insta bio and see their preferred method of contact as most inﬂuencers will have this on their bio. Reach out to the inﬂuencer by keeping it simple. Simply introduce your brand and why you’re interested in this particular inﬂuencer to collaborate with you.
Now, compensation. If the inﬂuencer is going to engage their following to your brand you’re going to need to compensate with them, this doesn’t always need to be done ﬁnancially, it could also be done through shoutouts, product discounts, giveaways or even commission. Before anything, make sure your inﬂuencer is happy with the compensation that is oﬀered to them.
If you have a question or need more advice about how to go about ﬁnding suitable inﬂuencers for your industry, feel free to contact us. 😍