While Facebook and Instagram Stories have been around for a while now, not all businesses are using this fantastic feature. Side note: Linkedin has now launched the story feature in Australia! The reason ‘stories’ are powerful is that people are busier and have less time in their day to do the lower priority tasks, e.g. scroll through the news feed (although for some, this is high priority as their families are abroad and it’s the best way to stay connected). Stories disappear after 24 hours of being published and people love them because they’re quick and they can easily navigate through them and hit next if they’re not interested in the story content. Unlike the vertical news feed, stories go across the top of the page and take less time to scroll through.
By handing over the chunk of your business’s social media (i.e. content curation and posts) to an expert, you can focus only the story feature by allocating team members to post a story a day. Because stories are made for “in the now” and are less formal than traditional Facebook and Instagram posts, they can be done quickly and can be shared amongst your team members so you don’t feel the pressure of (eye-roll) having to post another story again and again.
It’s true, it’s not easy for a business owner/manager to remember to do all this little stuff that once upon a time never existed in our daily lives. You can easily lose the focus of where you’re at in your business because you’re worried about what kind of story content to post. So here are a few tips and strategies to help you get the most out of your stories in order to ramp up the algorithm for your overall Facebook and Instagram content to be seen and interacted with, organically:
If you have a team, assign a role for each team member to post one story a day. You want to keep a consistent flow of stories, so if you haven’t been posting any stories, be realistic and aim for around 3 stories per day. Your team members can have an agreement where each member will choose a time slot in their day to post a story on your business’s behalf. Leave reminder notes on the wall for your staff to remember to post a story. Or ask them to pop an alert in their phone for the first couple of weeks to post a story. It will eventually become a habit.
Capture real content in your story – Show your community what you are doing behind the scenes to get their product/service ready. Examples for different industries are as follows:
Freshly cut ingredients in the kitchen, team members introducing themselves, reveal the dish of the day, any new menu updates? What’s happening in the area, anything exciting/new?
Tell us about the brands you love using and why, ask customers if you can take a photo of them, or even better, a short video about how they feel now that they’ve had a treatment/new hairstyle etc, take boomerang shots of your processes.
Give customer tips on maintaining different surfaces (e.g.tiles, flooring etc), short videos explaining what job you’re doing today, also mention particular brands/companies you’re working alongside with.
What’s on the market? Create short videos around this. Mention benefits about living in the area you’re selling in, take a stroll around the home you’re selling and talk to us. Create Q&A’s. Listen out for your audience and create more content around this.
There are many awesome stickers and features to use within stories so take advantage of them. Examples include the “Question” sticker, where your audience can ask you a question, and you can share your response publicly if you wish, the “ Multiple Choice” sticker which is a cool way to get audience to interact with a small quiz you’ve created and others such as the “Hashtag” and “Mentions” sticker which really helps to get your content out there as you connect and grow with others. Keep in mind that there are constant updates to the story feature, so the more you use it, the more you will be able to identify with all the features as well as the changes.
There are also great apps that can help you design beautiful story content that enables a theme-based look as well as good layouts suited to your content. But you don’t have to go all out when creating stories. It really depends on your type of product or service for how you go about your story designs. For some businesses, such as beauty products for instance, a well-designed story theme is important, but for others, such as real estate, it would be more effective to create simple videos that are to the point. Our app choice for stories is Unfold, but there are countless others that work very well too.
If you need some guidance for creating stories, feel free to reach out to us because we love doing this stuff!